Visits to Starbucks and Dunkin’ in 2024 stayed close to 2023 levels, reported Placer.ai.

According to Placer.ai’s foot traffic data, 39.9% of Dunkin’s visitors stop in between 6:00 a.m. and 9:59 a.m. (the “early morning” daypart), while just 29.9% of Starbucks customers show up during that time. Later in the day, however, the trend reverses: 23.7% of Starbucks’ visitors arrived between 3:00 p.m. and 6:59 p.m., compared with 16.4% for Dunkin’ during the same hours.

“These visitation patterns highlight distinct opportunities for both chains to expand their appeal across different dayparts. Dunkin’ could offer afternoon specials to attract more visitors in the afternoon and evening daypart, and Starbucks could broaden its breakfast offerings to capture a larger share of the early morning crowd,” wrote Placer.ai.

Starbucks often capitalizes on seasonal events and promotions to drive foot traffic, as shown by Red Cup Day and various BOGO deals. These events, Placer.ai data found, can drive daily visits as much as 28.1% to 40.4% higher than the chain’s 2024 daily average.

Meanwhile, the vast majority of Starbucks visits are under 10 minutes, suggesting that mobile orders—now almost a third of Starbucks orders—are helping speed throughput and shorten dwell times for on-the-go customers.

Despite Starbucks’ well-established marketing prowess, the chain has faced challenges in 2024. New CEO Brian Niccol cut back on certain promotions, aiming for more customers to pay full price, and the company suspended its financial guidance for the remainder of the year. Starbucks also reported three consecutive quarters of declining sales through late 2024.