Rich Products (Rich’s) unveiled its 2025 trends outlook for the foodservice industry.

“Conducted by Rich’s Strategic Insights team to help industry professionals respond to rapidly evolving market shifts, the trends outlook dives into everything from how consumers are redefining value to key growth drivers across the category,” Rich’s said in a press release sent to NACS.

“Consumer behavior across the foodservice industry is shifting rapidly, driven by convenience, customization, experience and an evolving value equation," said Amanda Buonopane, senior manager, strategic insights, Rich Products. "Not only are we seeing e-commerce continue to surge—both in delivery and personalized experiences—but we’re also seeing a shift in how consumers define value in food and beverage choices. Operators that adapt to these shifts will be best positioned for long-term success.”

Rich’s highlighted three main areas for 2025 trends:

• Beverage innovation: Rich’s noted that the beverage sector is experiencing a wave of innovation, with “rising demand for specialty drinks, such as ‘dirty’ sodas—a mix of syrup, juice, or cream—refreshers, and healthier soda alternatives.” The company also pointed out that trends such as the “Stanley cup movement” are encouraging consumers to adopt better hydration habits by using reusable drinkware. Additionally, Rich’s said that “the surge of mocktails is shaping the landscape, offering sophisticated non-alcoholic options for social occasions. Consumers are increasingly turning to beverages to satisfy both indulgent and better-for-you urges.”
• Redefined value: “In addition to price, factors like quality, convenience, relevance and experience now play a pivotal role in the total value equation.” Rich’s stated that consumers seek offerings perceived as “worth the dollar” rather than simply the cheapest options. “This shift presents a significant opportunity for foodservice operators to differentiate themselves through menu innovation and experiences that meet these evolving consumer expectations,” the company wrote.
• E-commerce continues to dominate: While traditional dining remains under pressure, online food delivery and e-grocery services are booming, Rich’s said. “Platforms like DoorDash have seen sustained demand, proving that convenience was not just a pandemic-era trend but a long-term shift. Additionally, e-grocery services are attracting new demographics beyond repeat customers by leveraging customization, such as personalized grocery experiences.”

In November 2024, Rich Products added two “trend-forward” products to its Authentically Italian Portfolio: Gluten Free Cauliflower Pinsa and a Roman Style Pizza Dough Ball.

Rich’s Authentically Italian Portfolio was introduced last year and “allows operators and retailers to satisfy consumer demand for Italian-inspired artisanal pizzas delivered in easy-to-execute formats,” Rich’s said.