Nisqually Markets, a Washington state-based, Native-owned chain of convenience stores and fueling stations, has launched its new loyalty mobile app Go! Nisqually Markets in partnership with Liquid Barcodes. “Designed to enhance convenience, reward loyalty and deliver exceptional value, the app is now available across all eight Nisqually Markets locations,” according to a press release.
“At Nisqually Markets, we are committed to creating meaningful customer experiences,” said Sam Roark, Nisqually Markets director of retail operations. “The Go! Nisqually Markets app is a testament to that commitment, offering rewards, savings and convenience to show our appreciation for the customers who support us every day.”
“The Go! Nisqually Markets app delivers an array of benefits, including the ability to earn and redeem rewards, access drink subscription plans and participate in fun features like Spin-to-Win games,” Roark continued. “This new program ensures that every visit to Nisqually Markets is not only convenient but also a rewarding and engaging experience for every customer.”
According to Liquid Barcodes, Nisqually Markets relies on Gilbarco Veeder-Root’s point of sale (POS), and a loyalty certification allows seamless integration into existing POS solutions for Gilbarco Veeder-Root customers.
Nisqually Markets has served the South Puget Sound region for over a decade, and said it is “rooted in the vision of the Nisqually Tribal Council and the Nisqually Board of Economic Development.”
“With five full-service convenience stores and three specialty locations, including Nisqually Express, Nisqually Outlet and Camas Coffee House, Nisqually Markets continues to uphold the rich cultural legacy of the Nisqually Tribe while providing industry-leading services to the community.”
A 2024 report from Paytronix found that loyalty programs can build connection with consumers, increase purchase instances and provide customer insights for retailers.
Operators in the 75th percentile of loyalty transaction share achieve 30% of their transactions from loyalty program members, while brands in the 90th percentile see loyalty penetration reaching 37% and beyond. The report measured key metrics such as retention, the effectiveness of personalization, email campaigns and more across QSRs, restaurants and c-stores.