Dollar General has steadily grown its grocery visit share since 2019 and has taken some of traditional supermarkets’ market share, reported research firm Placer.ai.

“Foot traffic trends align with this shift. From Q2 2019 to Q2 2025, Dollar General’s share of grocery visits—across both traditional and value chains—rose consistently, while traditional chains like Kroger and Albertsons lost nearly four percentage points. Value grocers, meanwhile, (i.e. Aldi) remained stable through 2022 before gaining ground themselves, suggesting that Dollar General has primarily pulled shoppers away from traditional supermarkets even as other budget-oriented grocers strengthened,” Placer.ai said.

In July and August 2025, overall foot traffic to Dollar General and Dollar Tree rose 2.7% and 3.9% year over year (YoY), with average visits per location up 1.8% and 5.7%, respectively.

Regionally, Dollar General’s footprint remains strongest in the South where it accounted for one in five visits to grocery stores in Q2 2025. While the South is the chain’s biggest market, between 2019 and 2025, its grocery visit share climbed by over four points in the Midwest and more than three points in the Northeast. In the West, it nearly doubled its grocery visit share over the same time period, according to the report.

“Location analytics further reveal that Dollar General’s growth has been fueled largely by its dominance in short visits—‘in-and-out’ trips lasting less than ten minutes for essentials like milk, bread, eggs or snacks. Dollar General now accounts for 28.0% of all under-ten-minute visits to Dollar General, traditional grocery stores and value grocery stores. This is a sharp increase from the 24.1% relative short visit share going to Dollar General in Q2 2019,” the report said.

Read more about how consumers are beginning to view dollar stores as convenience stores in the April 2025 issue of NACS Magazine: “Consumers Redefine Convenience as ‘Easy.’”