7-Eleven Inc. and NFL wide receiver Ja'Marr Chase are teaming up once again to drop a new limited-edition line of Always Open x Ja'Marr Chase merch. Last year, the two created the Always Open line after Chase tweeted a picture of the convenience store and compared himself to the retailer because it’s open 24 hours a day—like 7-Eleven, Chase says that he’s “always open.”
This season, Chase is giving fans a first look at the new collection with his “one-of-a-kind pre-game outfit,” created by Dallas-based designer Hance Taplin. “The custom pieces feature details that tell a personal story, like a unique neon-inspired reflective jacket featuring a 7-Eleven receipt neck label with his career statistics and pockets with coordinates representing the 50-yard line of his high school's football field,” according to the press release.
Chase is also sporting bespoke gloves with 2,860 Swarovski crystals in 7-Eleven's signature colors. While the jacket and gloves were designed exclusively for Chase, fans can purchase items from the rest of the line on 7Collection.com.
The Always Open collection features streetwear-inspired tees, crewnecks, snapbacks and fitted caps. Plus, the collection features gameday accessories like koozies, stickers and pins.
"Creating this collection with 7-Eleven has been really special because it brings together my passion for both football and fashion. It was awesome to see how quickly the line came together last year, and this year we're making it even bigger and better," said Chase. "The collaboration is a natural fit because 7-Eleven promises the same commitment to their customers that I promise my teammates and fans: we're both always open."
"Ja'Marr Chase's work ethic and commitment to staying always open perfectly aligns with 7-Eleven's mission to provide the ultimate convenience for our customers," said Marissa Jarratt, executive vice president, chief marketing and sustainability officer at 7-Eleven. "Together, we've created something truly authentic that resonates with both our customers and his fans, and we can't wait to see all the Always Open merch in the stands this football season."
In addition to the merch, 7-Eleven has released a special edition 7-Select Replenish Orange Mango flavor of its private label sports drink, featuring Chase on the label.