New research from the Fall 2024 National Coffee Data Trends (NCDT) analysis, conducted by Dig Insights on behalf of the National Coffee Association (NCA), found that “out-of-home coffee consumption resumed its highest level since January 2020, and a majority of Americans believe coffee is good for their health.”

That said, home remains the most popular place for coffee consumption, with 81% of past-day coffee drinkers having coffee at home. More than a third of the people surveyed (36%) who had coffee in the past day reported drinking the beverage out-of-home.

The report also found that “51% of Americans believe coffee is good for their health. 66% believe coffee improves mental focus and 46% believe it improves physical endurance. 48% have heard information in the past year about health benefits associated with drinking coffee.”

“There’s no better way to celebrate National Coffee Day than with the great news that coffee remains America’s favorite beverage other than bottled water and that most Americans are familiar with coffee’s unique health benefits. America loves coffee, and it loves them back,” said NCA President and CEO William “Bill” Murray.

Other key findings from the research include that 45% of Americans had specialty coffee in the past day. Among specialty coffees, past-day consumption grew the most for non-espresso-based beverages, up by 26% since January 2024.

Of past-day coffee drinkers, 84% had coffee with their breakfast, 32% had it mid-morning, 15% with lunch, 19% in the afternoon, 6% with dinner, and 10% in the evening.

Pilot’s lineup of fall coffee includes a Cinnabon pumpkin spice cappuccino, a cinnamon roll cold brew and the return of its bourbon pecan hot coffee. 7-Eleven launched its fall menu in stores on August 1. The retailer brought back its pumpkin cream cold brew, pumpkin spice coffee and pumpkin spice latte.