Shell’s The Giving Pump campaign is returning this fall for its fourth year. Running until October 31, a portion of purchases made by consumers who use the designated purple pump at select Shell stations will support local children's and family-focused charities across the nation.

The Giving Pump will be specially marked with colorful signage at participating stations and can be found across 47 states as part of Shell's Force For Good initiative to give back and drive positive change in local communities.

This year, The Giving Pump is supporting 552 local and national charities across the U.S., including St. Jude Children's Research Hospital, Boys & Girls Clubs, Prader-Willi Syndrome Association USA and The Brooke Healey Foundation.

Starting at 2,900 locations in 2021, the number of Shell stations participating in this two-month initiative has grown to more than 7,500 across the United States. The Giving Pumps were used 7.3 million times during the two-month campaign last August and September.

"The Giving Pump is an easy and impactful way for customers to give back through the simple act of filling up their vehicles, and we look forward to highlighting the many organizations whose mission is to aid children and families in their communities," said Barbara Stoyko, senior vice president, Mobility Americas at Shell. "Each year, it has been uplifting to see the commitment from customers and stations to support nonprofits that have a positive effect on the lives they serve."

As one example, Peninsula Bridge, a program dedicated to empowering under-resourced and first-generation students to achieve college and career success, is teaming up with Loop Neighborhood Market and AU Energy for The Giving Pump campaign.

"We are thrilled to partner with Peninsula Bridge through The Giving Pump initiative," said Sunny Goyal, vice president at Loop Neighborhood Market and AU Energy. "At Loop, we believe in making a positive impact in the communities we serve. Peninsula Bridge's commitment to empowering under-resourced and first-generation students aligns perfectly with our values. By working together, we can help these students overcome barriers and achieve their full potential, making a lasting difference in their lives and our community."

"We are proud to partner with Loop Neighborhood Market and AU Energy to support our commitment of eliminating the unique challenges that our first-generation students must face, because we believe that talent is universal, but opportunity is not," said Randi Shafton, chief executive officer of Peninsula Bridge. "This generous donation will help us empower them to thrive and become leaders in their families, communities, and world."