La Plata, Maryland-based Wills Group is implementing a retail strategy in partnership with SymphonyAI that is meant to “provide a more engaging, consistent shopper experience” through focused space planning, according to a press release from SymphonyAI.
The Wills Group will use SymphonyAI’s web-based shelf planning to integrate into SymphonyAI’s broader connected retail platform. The rollout will begin with shelf planning for Wills Group’s Dash In retail network, “delivering optimized shelf management, improved customer engagement and substantial business growth across their network of stores.”
“Throughout the selection process, we have been impressed with SymphonyAI’s holistic connected retail strategy, which aligns with our strategic growth plans,” said Mark Samuels, EVP of convenience retailing for Wills Group. “As we become a more sophisticated retailer through data analytics, SymphonyAI has demonstrated deep knowledge of our convenience retail requirements and technical capability. Through a highly collaborative approach, we developed a rapport with the SymphonyAI team and became comfortable with their technology and approach. We’re excited to take the next steps in the end-to-end retail journey.”
Through this partnership, Wills Group said it will be able to offer a more personalized and efficient shopping experience to its customers. SymphonyAI noted that by aligning shelf placement with local customer preferences, “stores can reduce out-of-stocks, minimize excess inventory and ensure that customers find what they need quickly and easily.”
"Wills Group is taking bold steps to meet the needs of fuel and convenience shoppers with connected retail to provide engaging, varied in-store offerings including an increased mix of fresh and prepared foods,” said Manish Choudhary, president of the SymphonyAI retail-CPG division. “We are excited to partner with Wills Group to provide continuous learning AI that evolves with shopper needs, future-proofing their business for long-term success.”
In the press release, the company stated that SymphonyAI’s connected retail platform is designed to scale with Wills Group’s expansion, adapting to shifting shopper behaviors, competitive dynamics and market trends.