DoorDash announced a new suite of products that are meant to help merchants manage and grow their businesses on their own channels.

Prabir Adarkar, president and chief operating officer of DoorDash, said, “… [I]t's more important than ever for merchants to find innovative ways to grow their sales and increase profitability. The DoorDash Commerce Platform is designed to meet this need by offering a comprehensive set of tools that allow merchants to create direct channels—whether through online, phone or in-store ordering—and build lasting, direct relationships with their customers.”

DoorDash stated that its new commerce platform consists of five core products, including:

• Drive on-demand: The ability to offer delivery through a retailer’s own app or website.
• Online ordering: A way to provide commission-free digital sales and branding on their website or own branded app.
• Phone ordering: An AI-powered call-in ordering system with menu recommendations.
• Tableside order and pay: An option for customers to scan a QR code with their phone.
• Customer support solutions: A dedicated delivery support platform for customer inquiries.

The new online ordering mobile apps are meant to help retailers increase customer loyalty and order frequency, said the company.

DoorDash said it also reimagined its existing manager app, allowing retailers to manage their businesses from wherever they are with an “array of new features.” The reimagined business manager app includes:

• Quick access to payouts and sales tracking.
• Marketing campaign management and reporting.
• A personalized homepage feed with recommended actions for their stores on DoorDash.