OnCue raised $275,000 for St. Jude Children’s Research Hospital through its fall fundraiser, bringing the partnership total to more than $3.8 million raised over 17 years, said the retailer. “OnCue’s gift will help ensure families being treated by St. Jude never receive a bill from the hospital and give patients the chance to focus on what’s most important,” OnCue said in a press release.

During the month of October, OnCue “connected its customers to the cause through pinup sales, rounding change at the register and specialty fountain cups. Throughout pinup sales, OnCue team members had additional opportunities to show off their St. Jude support through ‘Dress as a Superhero Day.’”

At the start of this year’s efforts, OnCue managers heard from Edmond, Oklahoma, residents Penelope and her mother Megan, who are a St. Jude patient family. Megan shared an emotional story about how the hospital changed their lives—thanks to the quick actions of the doctors, Penelope was able to keep her eyesight in both eyes and start further treatments. 

“As a parent, our St. Jude fundraiser means so much to me. Having visited the hospital twice and hearing from families like Penelope’s, I am reminded how important this work is and how many are impacted by cancer,” said Laura Aufleger, OnCue president. “The way they care for patients like Penelope is one-of-a-kind, and we are fortunate to be able to contribute to this life-saving mission.” 

Along with in-store efforts, OnCue hosted its annual golf tournament for its business partners. OnCue also put on its St. Jude Walk with friends and family.

Back in August, OnCue donated $98,000 in non-perishable and personal care items to local food banks, including the Regional Food Bank of Oklahoma, Our Daily Bread, and other food pantries, to combat food insecurity in the towns where it operates.

The donated products are collected from the retailer’s stores annually to update item selection while minimizing waste.