The Hershey Company’s Kit Kat and Jolly Rancher brands are partnering with Nintendo of America for limited-edition Kit Kat bars and Jolly Rancher gummies packages, according to a press release.

The new candies can be found nationwide and feature “fan-favorite characters from the Super Mario Bros. Wonder and Mario Kart 8 Deluxe games which are available on the Nintendo Switch family of systems. Whether you grew up playing games featuring Mario and friends or found a passion for video gaming later in life—there's no better time to gather around, share the joy of gaming and level up the competition with the ultimate snacks,” said Hershey.

The limited-edition Kit Kat bar packaging features characters from the Super Mario Bros. Wonder game, including Mario, Luigi, Yoshi, Daisy, Princess Peach, Bowser, and Elephant Mario.

The Jolly Rancher gummies packaging features characters from the Mario Kart 8 Deluxe game, including Mario, Luigi, Yoshi, Princess Peach, Bowser, and Donkey Kong.

"Video games and candy both have a way of bringing families together, creating shared moments of joy and laughter," said Michael Conroy, senior manager of OPM at The Hershey Company. "Together with Nintendo of America, we hope to turn ordinary days into cherished memories and invite all families to game with us now—with the new limited-edition Kit Kat bars and Jolly Rancher gummies packages—and all year-round."

Earlier this week, The Hershey Company acquired Sour Strips, “a fast-growing sour candy brand with a powerful social media presence.”

According to Hershey, Sour Strips' "sour candy that doesn’t suck" enhances Hershey’s presence in the category and expands its reach to new consumers for more snacking occasions.

Founded in 2019 by social media personality Maxx Chewning, Sour Strips set out to invigorate the sour candy category by combining “shockingly sour flavors with innovative branding to elevate the candy experience.” Chewning will continue to lead marketing and innovation efforts for the brand.