Circle K Candy Collab

The c-store teams up with Butterfinger for exclusive LTOs.

January 09, 2024

For its latest collaboration, Circle K announced that it has teamed up with Ferrero’s Butterfinger. The two brands have created three exclusive, limited-time offers with the “fan-favorite crispety, crunchety, peanut-buttery bar.”

Now through March 5, shoppers can purchase Butterfinger Brownie, Butterfinger Cookie and Butterfinger Hot Chocolate at Circle K stores throughout the United States.

Customers are encouraged to join Circle K in celebrating National Hot Chocolate Day January 31.

Last September, Circle K joined forces with DC Comics to offer exclusive DC Superhero and Super Villain items. Customers received one of the 24 limited-edition “HeroBadge” stickers or patches every time they spent more than $10 on a qualifying merchandise and fuel purchase.

Additionally, licensed DC plush toys of Superman, Batman, Wonder Woman and Harley Quinn were available for purchase in select stores.

Last August, Circle celebrated Circle K Day with promotions offering 50% off dispensed drinks (hot and iced coffee included), prepared food, like pizza and hot sandwiches, any car wash offering and EV charging, reported NACS Daily.

In July, Circle K hosted a pop-up “Fuel Day” in Austin, Texas, with more than 50 participating gas stations. Customers could save 40 cents per gallon at the pump.

Finding the next food trend for your menu can often be daunting. Read “Find Your Next Flavor” from the September 2023 issue of NACS Magazine for some tips and tricks on spotting trends.