Vroom Delivery Launches C-Store Digital Commerce Solution

The company introduced Commerce 360, a new automated management system for c-stores.

February 28, 2024

Vroom Delivery announced the launch of Commerce 360, a full-stack digital commerce product designed specifically for convenience stores. According to the company, Commerce 360 facilitates a seamless omnichannel experience by automating the management of product information and inventory across all digital ordering and delivery channels.

“Commerce 360 is an all-in-one solution that we see as the foundation for this industry’s digital future,” says Jeff Nelson, CTO and co-founder of Vroom Delivery. “If a convenience retailer wants to make their products available through a mobile app, a third-party delivery service, an in-store kiosk or some new and unforeseen channel that becomes popular a few years from now, all they have to do is plug it into Commerce 360. It’s really that simple.”

According to the release, the cornerstone of Commerce 360 is Vroom Delivery’s proprietary Automated Menu Management (AMM) system, which fully manages menus and product availability across first-party ordering, third-party marketplaces and in-store kiosks. By integrating into mission-critical systems including pricebooks, inventory, loyalty programs, age and ID verification and online SNAP/EBT, AMM automatically propagates changes across each digital channel while ensuring correct images, menu categorizations and sanitized product descriptions.

Commerce 360 uses both back-office inventory and Vroom Delivery’s proprietary predictive analytics and product movement analysis.

Fidaa Mohrez, director of operational systems at H&S Energy said, “As we set our sights on an even brighter future, we look forward to harnessing Vroom Delivery’s advanced systems and integrations to provide our valued customers with an unparalleled digital commerce experience, setting new standards in convenience and quality.” H&S Energy, which operates over 160 Extra Mile and Power Market convenience stores in California, originally its proprietary online ordering and delivery program with Vroom Delivery in 2021.

Vroom Delivery also unveiled a new logo and refreshed brand identity.