Kwik Trip customers are being offered the chance to win fried chicken for life from the convenience retailer. Until the sweepstakes ends on April 8, 2024, each time a Kwik Rewards member purchases any Kwik Trip fried chicken product, they will earn an entry for the chance to win a lifetime supply of fried chicken.

“Throughout the years we’ve given boats, RVs, and trucks away, but this will be the first sweepstakes of its kind for us and we’re going to have a lot of fun with it,” said David Jackson, Kwik Trip director of loyalty and digital marketing.

“The Fried Chicken for Life Sweepstakes will be a big activation for us on our Social Media accounts these next few weeks,” said Paige Geary, Kwik Trip social media supervisor. “To help jumpstart sweepstakes excitement, we sent our 100+ brand ambassadors a care package which includes chicken leg keychains, bumper stickers, and personalized disposable bibs.”

On the menu, Kwik Trip offers hand-breaded dark and white meat fried chicken, as well as tenders, roasted whole chicken, crispy fried chicken sandwiches, and boneless wings. Each chicken purchase will earn Kwik Rewards members one sweepstakes entry, but rewards members can also spend their app visit points to earn additional entries.

The winner will receive one eight-piece fried chicken meal per week for life.

In December, NACS Daily shared news that Kwik Trip plans to invest more than $150 million in multiple locations in Wisconsin.

The investment will allow further expansion of its dairy, commissary, and bakery facilities in La Crosse as well as the purchase and renovation of a commercial office building in Onalaska and the construction of a new satellite distribution center.