Casey’s Launches Campaign to Provide 10 Million Meals

Casey’s partnered up with Celsius and Feeding America to fight against food insecurity.

February 28, 2024

Casey’s and Celsius are teaming up with Feeding America in the fight against hunger. Starting today through April 2, Casey’s guests can round up at the register to participate in this annual campaign, supporting children and families impacted by food insecurity across the Midwest and South, the company announced.

“Casey’s is at the heart of local communities across our footprint,” said Ena Williams, chief operating officer at Casey’s. “As food insecurity remains a real challenge, particularly in the rural communities we serve, we are taking meaningful action to help families in need. With the support of Feeding America, Celsius, and our guests and team members, we’ll help provide millions of meals to our neighbors who need them the most this year.”

Since the start of their partnership in 2020, Casey’s and Feeding America have donated over 30 million meals thanks to their collaboration and guest donations. This year, Casey’s is committed to helping provide 10 million meals. $1 helps to provide at least 10 meals secured by Feeding America on behalf of local member food banks.

Guests can join the movement to end hunger with Casey’s and Feeding America by taking these actions:

  • Round Up at Casey’s: Guests can round up their purchases at the register at Casey’s.
  • Order online at Guests now have the option to add a donation at checkout.
  • Cheer on Casey’s athlete partners: In March, for every slam dunk by the University of Tennessee’s Jonas Aidoo, every steal by the University of Arkansas’s Devo Davis and every three-pointer by the University of Iowa’s Gabbie Marshall, Casey’s will donate 50,000 meals to Feeding America, up to 1 million meals total.

With support from Celsius, all funds raised by Casey’s guests will support 56 Feeding America-affiliated food banks across the 17 states where Casey’s operates. And, as a Casey’s partner, Celsius is supporting the campaign with a donation that will enable 250,000 meals.

“Casey’s partnership with Feeding America helps families in need have access to essential meals and nutrition, and Celsius is proud to participate in its efforts to raise money for this charitable cause,” said Paul Wiseman, senior vice president of communications at Celsius.

According to the press release, more than 44 million people in the United States, including more than 13 million children, are food insecure. The Feeding America network of 200 food banks across the country distributed more than 5 billion meals each year in 2022 and 2023 with the support of dedicated partners like Casey’s.