Idaho-based Jacksons Food Stores partnered with Boise State University (BSU) defensive end Ahmed Hassanein (#91) and running back Jambres Dubar (#1), through a Name, Image and Likeness (NIL) partnership.

According to the retailer, Bronco fans can expect to see the athletes in posts on Jacksons’ social media accounts, website, in the Jacksons Let’s Go Rewards app and on billboards. Additionally, followers of each athlete’s social media accounts will see sponsored content that spotlights Dubar’s and Hassanein’s connection with Jacksons.

“We are thrilled to be partnering with two impactful, game-changing BSU athletes this year,” said Todd Michael, SVP merchandising and marketing of Jacksons Food Stores. “We can’t wait to see what both Dubar and Hassanein accomplish on the blue this season. Jacksons is proud to continue our support of Boise State athletes through these opportunities.”

“I’m very excited to be partnering with Jacksons,” said Dubar. “I’m looking forward to a good season and an awesome collaboration.”

“Jacksons is a great business in our community,” said Hassanein. “It will be fun to collaborate on content and get the fans excited for the season.”

Both Hassanein and Dubar will be compensated for their participation in the partnership. The NIL partnerships were facilitated in part by Boise State’s nationally recognized NIL program.

NIL Deals are a relatively new form of marketing for c-stores—learn more about how c-stores are navigating deals and building publicity through NIL deals in the article “A Slam Dunk for C-Stores,” in the October 2023 issue of NACS Magazine.