Trolli Adds Sour Spark to Gummi Worms

Trolli Sour Electric Crawlers debut at 7-Eleven November 1 and will be widely available in December.

October 30, 2023

Trolli is introducing a new sour spin on its family of multiflavored gummies with the introduction of its new Trolli Sour Electric Crawlers. The product will debut November 1 at 7-Eleven stores nationwide and expand to additional retailers in December.

The new candy features two flavors “zapped together” in each gummi worm, offering a twist on the classic Trolli gummi worm.

"We spoke directly with Trolli fans when developing this new product, and we believe the combination of our signature neon colors and delicious yet unexpected fruit flavors will make these gummies a new fan favorite," said Hope Hruska, brand manager at Trolli. "Our consumers are seeking more unconventional candy offerings and this new innovation delivers on that with two tasty flavors and bold, eye-catching colors in every Trolli crawler that fans won't be able to get enough of."

According to a press release, Trolli Sour Electric Crawlers offer “a unique combination of worldly flavors inspired by market trends among consumers.” The gummi worms come in three flavor combinations: strawberry watermelon, blueberry lemonade and dragon fruit mango.

Last week, Frito-Lay announced that Cheetos expanded into a new snack category with the introduction of Cheetos Pretzels. Customers will be able to purchase Cheetos pretzels in cheddar and flamin’ hot flavors in 10- and 3-oz bags from retailers nationwide.

"Our fans are always hungry for unique ways that they can experience Cheetos' signature cheesy flavor, which is why this latest innovation is breaking into an entirely new category," said Tina Mahal, senior vice president of marketing at Frito-Lay. "Cheetos pretzels maximize the fan-favorite seasoning in each bite with the perfect product texture, ultimately bringing the Cheetos flavor experience to life in pretzel form.”