Did you know that Blue Moon was born in a ballpark in 1995 in the Sandlot Brewery at Coors Field? Originally named Bellyslide Wit as a nod to sliding headfirst into a base, the craft brew evolved to become what consumers know today as Blue Moon Belgian White Belgian-Style Wheat Ale.
To kick off the 2023 Major League Baseball season, Blue Moon is paying homage to its original name for a limited time.
To help bring back Blue Moon Brewing Company's ballpark history, Blue Moon is partnering with another ballpark-born brand, Ebbets Field Flannels, to design the Bellyslide Wit packaging and apparel. The merchandise will feature a throwback flannel baseball jersey, t-shirts and ballcaps.
"We may be known for our roster of beers, but Blue Moon Brewing Company was born out of a love for baseball," said Mara Schaefer, senior director of Above Premium Beer at Molson Coors Beverage Company. "Coming off the heels of Blue Moon's first ever Super Bowl ad, we wanted to celebrate the spirit of the sport that first made us shine."
Beginning Opening Day, Blue Moon fans in select states can enter for a chance to win a free six-pack of Bellyslide Wit bottles.
In addition to its signature Belgian White Belgian-Style Wheat Ale, the Blue Moon family of brands also includes Blue Moon LightSky and Moon Haze.
NACS offers a Certified Convenience Category Manager Course (CCCM) developed by NACS and Impact 21 Group. The course teaches analytical skills to help managers grow sales, get more profit dollars from each square foot of store space, and maximize the productivity of food traffic.