This week, U.K.-based Morrisons officially opened the doors to its 500th Morrisons Daily convenience store with the opening of the Phoebe Street store in Salford.
“This is an important milestone for us and cements a leading position in the UK’s growing convenience market,” said Morrisons CEO David Potts.
Morrisons acquired McColl’s convenience stores in May 2022. There are now 350 former McColl’s stores operating as Morrisons Daily with around 10 new conversions every week.
“Whether it’s a franchise store or a former McColl’s store, customers are responding really well to the carefully tailored Morrisons Daily fresh food convenience offer, and clearly appreciate our great value and our bright, modern store designs,” said Potts.
He continued that with every new Morrisons Daily conversion, the company sees an immediate and substantial uplift in like-for-like sales, often of more than 20%.
“We expect to reach 750 Morrisons Daily stores in the autumn and the 1,000-store mark early next year,” Potts said.
The convenience channel in Europe is growing at a rapid pace, with convenience and forecourt stores opening in large numbers throughout the continent. At NACS Convenience Summit Europe in Dublin, May 30-June 1, we’ll explore the market trends spurring growth in the region and around the globe. See how Irish retailers are redefining the shopping experience to meet new consumer demand for fresh food-to-go and food-for-later meal options. You’ll be immersed in effective insights and strategies to help you excel in this truly unique European market. Click here for more information on Convenience Summit Europe: https://www.convenience.org/events/GlobalEvents/Convenience-Summit-Europe.