Weigel's, a family-owned and operated convenience store chain in East Tennessee, announced the launch of its newest product, cookies and cream milk.
Weigel's cookies and cream milk is made with milk from local dairy farms, combined with a blend of cookies and cream flavor.
"We're always looking for new and exciting ways to bring our customers the flavors they crave," said Bill Weigel, chairman of Weigel's. "It's the perfect treat to enjoy on a warm spring day or to share with family and friends."
Weigel's cookies and cream milk is now available at all Weigel's locations. In addition to the new flavor, Weigel's offers a variety of other milk flavors, including chocolate, strawberry, and peanut butter chocolate.
"We're confident that our cookies and cream will be a hit with customers of all ages," said Nick Triantafellou, director of marketing at Weigel's. "It's the perfect balance of creamy milk and indulgent cookie flavor—it's like having dessert in a glass!"
NACS highlighted Weigel’s in Ideas 2 Go. Doug Yawberry, president, Weigel’s, talked about the retailer’s roots in the dairy industry and the evolution of its milk products.
“Chocolate milk has always been a staple for us. We have an excellent product so we expanded that into strawberry and we made both of those permanent. Then we thought, how can we expand beyond there and decided on limited time offers,” he said. Weigel’s has offered eggnog, orange creamsicle, and, in 2021, birthday cake milk to celebrate the company’s 90th anniversary.