ALEXANDRIA, Va.—Recent research involving more than 13,300 consumers in six nations found that more Americans are choosing curbside and in-store pickup instead of delivery, sometimes for savings, sometimes for other reasons.
According to the “The 2023 Global Digital Shopping Index: U.S. Edition,” a collaboration of PYMNTS and Cybersource, delivery is still the predominant method of receiving online orders. However, data reveals an increase in consumers traveling to stores to retrieve their online purchases. When order sizes don’t meet free-shipping criteria, pickup saves money for the consumer. For merchants, pickup often means an additional transaction after the customer arrives.
According to the report, “the U.S. is home to the largest and fastest-growing pickup economy of all six countries in our study per capita. Nearly one-third of U.S. eCommerce shoppers—a projected 16.4 million consumers—picked up their most recent online purchase via in-store or curbside pickup, and that number represents a 37% increase from the share of eCommerce shoppers who did so in 2021. No other country has seen anywhere close to this rate of growth in their pickup economies in the past year.”
Research found that “U.S. consumers’ demand for curbside pickup options is growing. In 2022, 18% of U.S. eCommerce shoppers picked up their most recent purchase, which is 66% higher in a year over year comparison.”
Earlier this month, Food Rocket, a food-delivery service that touted an investment from Alimentation Couche-Tard, ceased operations.