Here’s How to Nail Your Coffee and Tea Beverage Program

It’s all about the unique offerings you can give customers to make you a beverage destination.

January 24, 2023

This article is brought to you by Finlays.

ALEXANDRIA, Va.—Convenience retailers are looking for something to give them an edge over their competitors, and consumers, especially younger shoppers, are looking for new flavors and varieties, whether in tea or coffee (which they prefer to drink cold).

So how can c-stores stand out from their competition and reinvigorate their dispensed beverage sales? The answer is a unique beverage program that allows for easy customization to meet their customers’ ever-changing needs.

Implementing this type of beverage program from scratch can be daunting. This is where Finlays, an independent B2B supplier of tea, coffee and botanical solutions, comes in.

“In order to satisfy customers and keep them coming back for more, c-stores should offer coffee and tea drinkers the variety and uniqueness they crave,” said Art Lopez, senior director of marketing, Finlays. “Our company has decades of knowledge and experience in the away-from-home beverage category and is a proven partner that c-stores can trust to create a unique beverage program.”

Finlays offers full-service solutions, from concept ideation to assisting with finished beverage formulations.

“Your ideas and input matter to Finlays,” said Lopez. “Our team of specialists take each partner and their unique business needs to heart and come up with creative solutions to create the most successful beverage program possible.”

The company’s tea and coffee offerings include clean and customizable beverage solutions, multiple packaging offers, ambient and refrigerated distribution, as well as sustainable sourcing options, such as RFA, Fair Trade and organic.

When it comes to coffee, Finlays is a leading producer of coffee extracts and the largest producer of cold brew coffee extracts globally. The coffee portfolio Finlays offers is versatile, and the company’s packaging can work with most industry standard equipment. Finlays even partners with equipment suppliers to provide your ideal dispensed beverage solution.

With the demand for iced coffee soaring, c-stores cannot afford to leave this item off their beverage menus. Luckily, Finlays has over 30 years of experience with cold brew, using no heat or pressure to create the perfect, pure cold brew. Finlays also offers iced coffee and frozen blended coffee solutions.Tea is the original functional, better-for-you health and wellness beverage, and a growing number of customers are drawn to unique tea products, according to Finlays. Because carbonated soft drinks are becoming less popular among consumers looking for healthier options, there is a growing value for tea in foodservice settings.

Finlays offers a multifaceted portfolio of tea extracts and iced tea concentrates, and like its coffee offerings, its packaging can work with most industry standard equipment and is suitable for manual usage.

“With over 205 years of experience in tea and 109 years in coffee, we know these beverages through and through,” said Lopez. “Our convenience partners can rest easy, knowing their best beverage solution is in capable hands.”

This is the final installment of a two-part NACS Daily series on how convenience retailers can implement a unique, custom beverage program. Learn more about Finlays.