Wawa Invests in Foodservice Forecasting Tech

Plus, the retailer reintroduced its $5 Big Breakfast Deal.

July 31, 2025

Wawa has selected Relex Solutions, a provider of supply chain and retail planning solutions, to “deploy machine learning-based forecasting and replenishment capabilities across all 1,100 stores,” per a press release sent to NACS. “Relex will provide a scalable forecasting and replenishment system for Wawa to help support their growth, automate manual processes and reduce spoilage.”

Relex said its forecasting and replenishment capabilities support fresh food optimization, which is “crucial for convenience stores offering a range of fresh options.”

In other Wawa news, the retailer is bringing back its $5 Big Breakfast Deal, according to a press release.

Until September 7, customers can visit any Wawa location from 5:00 am to 11:00 am for the $5 Big Breakfast Deal, which includes any-size hot or iced coffee, any Sizzli breakfast sandwich and a hash brown. 

Sizzli breakfast sandwich varieties include the croissant, bacon, egg and cheese; the bagel, sausage, egg and cheese, the French toast, sausage, egg and cheese; and more, Wawa said.

“We are thrilled to bring back the popular $5 Big Breakfast Deal for our customers, as we continue to celebrate a Summer of Savings,” said Mary-Rose Hannum, chief marketing product officer. “This hearty offering at an incredible value is the perfect way for our customers to start their day, whether they’re heading to work or off to enjoy some summer fun.”

Earlier this month, NACS Daily reported that Wawa and EV charging provider Ionna are partnering to grow the retailer’s EV charging network, with a new Rechargery at Wawa now open in Daytona Beach, Florida. More Rechargeries at Wawa are under construction in Florida in Bradenton, Pensacola and Orlando.

For more foodservice insights, join your industry peers at the 2025 NACS Show in Chicago October 14-17 to learn what flavor trends are driving food innovation during the education session “Hot Today, Gone Tomorrow? Navigating Flavor Trends.