Walmart’s New E-Commerce Site for Businesses Rivals Amazon

The free B2B platform caters to small and midsize firms and offers a subscription akin to Amazon Prime.

January 24, 2023

BENTONVILLE, Ark.—In direct competition to Amazon, Walmart has launched Walmart Business, which caters to the shopping needs of small- and medium-sized businesses, as well as nonprofits. The e-commerce site will offer 100,000 products, including office supplies and furniture, food and beverage, restroom, electronics, classroom and facility needs.“We know millions of small and medium businesses and nonprofits utilize Walmart’s stores and website to purchase supplies to support their day-to-day operations,” wrote Ashley Hubka, senior vice president and general manager of Walmart Business, in a website post announcing the service. “These customers are under more pressure than ever due to inflation and supply chain issues, adapting to a hybrid workforce and post-pandemic behavioral shifts.”

The site also offers multiuser accounts, giving organizations the ability to add up to five users to a single account. Customers can also share payment information, order history and purchasing power across teams. Qualified organizations can enroll in the Walmart Tax-Exemption Program, allowing automatic removal of eligible taxes during checkout.

“Our focus is to remove complexity in purchasing, lower costs and give our customers more opportunities to serve their customers and communities,” wrote Hubka.

While Walmart Business is free to use, Walmart is also offering a paid subscription version called Walmart Business+ for $98 a year. Benefits of the membership include free shipping with no minimums, free pickup and delivery from a Walmart store with a $35 minimum order, 2% rewards on orders of $250 or more and 5% savings on eligible items set to subscription.

Late last year, Walmart announced a partnership with Popable, a pop-up shop marketplace platform that connects brands with short-term retail leasing, to allow small businesses to rent retail space inside Walmart stores.