7-Eleven Partners With PAC-MAN

Characters from the video game will feature in giveaways, merchandise and limited-time-only beverages.

February 23, 2023

IRVING, Texas—“7-Eleven, Speedway and Stripes stores will help loyal customers reach new levels with epic giveaways, an exclusive 7Collection merchandise drop and exciting new limited-time-only beverages inspired by the iconic PAC-MAN game,” according to a press release from 7-Eleven Inc.

“The convenience retailers are making gaming dreams a reality by giving customers who make purchases via 7Rewards, Speedy Rewards or 7NOW Delivery the chance to score the ultimate home arcade setup, exclusive merch, handheld arcade games and so much more—all inspired by the legendary original PAC-MAN arcade game. Loyalty members can also purchase participating products like Slurpee drinks and coffee drinks—as well as all varieties of Celsius and Red Bull products—for seven times the chance to win,” said the press release.

"Our customers love a little friendly competition … and PAC-MAN is an undeniably popular game we've known and loved for decades. We are thrilled to bring these two iconic brands together to take game play to the next level," said Marissa Jarratt, 7-Eleven executive vice president and chief marketing officer. "We're chomping at the bit to deliver a dose of that ’80s nostalgia and can't wait to see our customers enjoy this collab."

Participating stores will temporarily rename some of their beverages after the PAC-MAN ghosts: Blinky, Pinky, Inky and Clyde. Through April 11, customers can enjoy Clyde's coffee blend or a limited-time-only Pinky's strawberry white chocolate cappuccino, a “sweet and fruity hot beverage with a delightful pink hue.” The other two ghosts will be heading in-store starting April 12 in the form of Slurpee drinks: Inky’s Blueberry Raz and Blinky’s Cherry.

Separately, Children’s Miracle Network Hospitals and 7-Eleven, Inc. announced the launch of an in-store fundraising campaign at participating 7-Eleven, Speedway and Stripes stores. Through April 11, customers are invited to round up their purchase at checkout or donate $1 to help support more than 105 member hospitals in communities across the country. For the first time, customers can show their support by rounding up their purchase on the 7NOW Delivery app.

Since 1991, Speedway, a part of the 7-Eleven family of brands, has partnered with Children’s Miracle Network Hospitals to raise more than $170 million for local member children’s hospitals.

Last month, 7-Eleven CEO Joe DePinto shared thoughts about his leadership style and where 7-Eleven is headed.