Krispy Kreme Dives Into Salty Sweet Doughnuts

The limited-time offerings feature pretzels, potato sticks and salted caramel.

February 21, 2023

CHARLOTTE, N.C.—Krispy Kreme has reunited with Reese’s on a flavor remix first for the brand—salty sweet doughnuts inspired by Reese’s Big Cup Stuffed with Potato Chips, Reese’s Big Cup Stuffed with Pretzels and Reese’s Outrageous, according to a press release.

Beginning February 20 for a limited time at participating shops across the United States, Krispy Kreme’s new Reese’s Salty Sweet Dozen features three doughnuts with all-new ingredients, including pretzels, potato sticks and even salted caramel icing:

  • Reese’s Salty Sweet Crunch Doughnut: A shell doughnut filled with Reese’s peanut butter cream filling, dipped in Reese’s peanut butter icing, drizzled in Hershey’s milk chocolate icing and topped with sea salt praline pretzels.
  • Reese’s Salty Sweet Crisp Doughnut: A glazed doughnut dipped in Hershey’s milk chocolate icing, topped with potato sticks, a drizzle of milk chocolate icing and Reese’s peanut butter sauce plus a dollop of Reese’s peanut butter cream filling.
  • Reese’s Outrageous Doughnut: A glazed doughnut dipped in Hershey’s milk chocolate icing, topped with Mini Reese’s Pieces, drizzled with Reese’s peanut butter sauce and salted caramel icing.

“Salty, sweet, Reese’s and Krispy Kreme can now all be experienced in one incredible doughnut collection,” said Dave Skena, global chief brand officer for Krispy Kreme.

Last year, Yahoo Life reported on the sweet-and-savory trend in doughnuts, noting that doughnuts are being used instead of the traditional bread or bun to make breakfast sandwiches, grilled cheese and cheeseburgers. The article describes a doughnut made by Everglazed, a doughnut shop located at Walt Disney World's Disney Springs retail and dining area, that is made to look like an everything bagel, complete with freshly chopped chives.

Grubhub reported that, in 2022, doughnuts were the second-most popular breakfast item ordered by its customers, behind only a sausage, egg and cheese sandwich and ahead of sausage burritos, bagels with cream cheese and muffins.