Taco Bell Unveils Key Aspects of Growth Strategy

Taco Bell has set its sights on expanding its operations in the coming years.

August 10, 2023

Taco Bell has set its sights on expanding its operations in the coming years.

The Mexican food QSR has announced its plans to operate 10,000 stores in the United States in the coming years. The strategy includes digital-forward restaurant concepts and people-first team member experiences, according to a company press release.

In the release, Taco Bell touted the newest iteration of its Go Mobile concept, launched in March 2023. These are small, digital-first locations. “This concept was created to provide solutions for an industry-wide problem—drive-thru bottlenecks—by eliminating the indoor dining area and adding dedicated parking for mobile and delivery orders with an outdoor pick-up window and grab-and-go shelves.” Taco Bell reported that elements of this restaurant will be incorporated into future builds.

Another element of the growth plan is the Touch Kitchen Display System (Touch KDS), introduced in 2020. The technology gives team members the capability to prioritize orders based on size and complexity, access build cards and share orders with other team members. The brand is continuing to roll out this system to most of its restaurants by the end of this year and introduce an all-new open-kitchen floor plan that focuses on team member ergonomics.

A third element is expanding the reach of its high-end Cantinas. Each Cantina is designed to match the ambience of its location with urban designs, open kitchen concepts and alcoholic drinks. The newest Cantinas use the latest technology to ensure that each location offers the best experience possible to fans and team members, the company said. In 2023, Taco Bell plans to add multiple new locations, with new additions coming to Indianapolis and Downtown Los Angeles by the end of this year.

Taco Bell recently ended its legal standoff with Taco John’s over use of the trademark “Taco Tuesday,” previously owned by Taco John’s for over 40 years. Read more about the saga in the Daily.

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