Build Loyalty and Revenue With a Non-Traditional Franchise

Here’s how to add a frozen dessert foodservice offer within as little as 175 square feet.

September 29, 2022

This article is brought to you by Jeremiah’s Italian Ice.

ALEXANDRIA, Va.—Non-traditional foodservice franchises are a solution for convenience-store retailers who are looking to add a foodservice offer to their location. But why should retailers go with a non-traditional franchise over a traditional franchise? Some of the benefits include reduced entry costs, flexible formats, lower rent and the ability to try out the brand as a new franchisee in a more cost-effective way.

“Adding a non-traditional franchise like Jeremiah’s Italian Ice can build topline revenue, boost foot traffic and win over customers looking to treat themselves,” said Bryon Stephens, chief co-development officer, Jeremiah’s, a frozen dessert franchise.

According to Stephens, the Jeremiah’s kiosk can operate in as little as 175 square feet, and the brand is already a crowd pleaser, with a base of die-hard fans. Jeremiah’s is on track to open its 100^th store this year, and the company was named one of 2022’s Top Food Franchises by Entrepreneur Magazine and one of the top 500 franchises in Entrepreneur’s Franchise 500. Additionally, Jeremiah’s has increased its footprint 300% since it started its franchise program in 2019, growing from 22 to 88 locations YTD.

“This loyal fanbase can help convenience-store retailers turn around the midafternoon daypart, while also attracting frozen dessert lovers in general,” said Stephens. “The business operation itself is really simple. Jeremiah’s doesn’t require highly trained staff, so existing staff can be cross-trained to run the kiosk.

“What sets Jeremiah’s apart from other non-traditional franchises is our relentless desire to experiment with packaging and flavors,” said Stephens. “Also, the Jeremiah’s team is available to guide our franchisees every step of the way.”

Here’s how you can join the Jeremiah’s Italian Ice family.

This is the second installment of a two-part NACS Daily series on how a non-traditional foodservice franchise can increase topline revenue and loyalty. Learn more about Jeremiah’s Italian Ice.