Wawa Extends ‘SchwarberFest’ Through World Series

The promo cheers on the Philadelphia Phillies with deals on hoagies, and the chain will make a second donation to a food bank.

October 26, 2022

WAWA, Pa.--Wawa announced the extension of “SchwarberFest,” a limited-time promotion offering $5 Shortis and $6 Classics to customers using the Wawa App, for the remainder of the Major League Baseball postseason.

The promotion references the Phillies’ popular slugger, leftfielder Kyle Schwarber, who helped lead the Phillies to their first World Series appearance since 2008. Game 1 of the World Series takes place on Friday.

Wawa first announced the launch of SchwarberFest last week, and in honor of the promotion, Wawa made a $25,000 contribution to Philabundance to help relieve hunger in our local community. As part of the program’s extension, Hot Turkey Shortis and Classics will be included in the offer starting Friday. In addition, Wawa will make a second donation of $25,000 to Philabundance to double down on the company’s commitment to striking out hunger.

“Philadelphia is our hometown, and as Philadelphia sports fans, it’s fun to be a small part of the overall excitement and energy right now and, of course, support our favorite leftfielder, Kyle Schwarber,” said Alex Costabile, Wawa’s chief customer officer. “While we’re all rooting for our local team, we’re also working to hit a home run in our collective fight against hunger, so we’re proud to have been able to donate $50,000 to Philabundance in the past two weeks.”

Wawa annually celebrates its “Hoagiefest” each June and July.  As the Phillies made the playoffs for the first time in 11 years, some fans and outlets on social media asked why Wawa couldn’t host a special return of the Hoagiefest promotion in honor of Schwarber and the team’s performance. Wawa listened—and created the new promotion, which grabbed national media attention in postgame comments from team members like Bryce Harper after the team clinched the National League title.