Here’s How to Up Your Category Management Game

NACS is offering the pre-NACS Show Certified Convenience Advanced Category Management workshop again this year.

June 21, 2022

Category Management

ALEXANDRIA, Va.—NACS is once again hosting the NACS Advanced Category Management Certification program before the 2022 NACS Show. The pre-show program will take place Saturday, October 1, 8:30 a.m. to 3:30 p.m. PDT.

“We received a fantastic response from last year’s category management program attendees, so we are bringing it back for 2022,” said Doug Spencer, director, NACS Solution Center. “This hands-on training will allow attendees to improve brand strategy, integrate customer behavior into merchandise planning and so much more—all without missing a minute of the NACS Show.”

Attendees will earn their NACS Certified Convenience Advanced Category Management certification (CCACM) through the completion of this six-hour education session. Comprised of key strategic planning and analytical skill-building programs, the interactive workshop is tailored for experienced category management and merchandising professionals from retailers and suppliers in the convenience and fueling retailing channel.

Drawing on the fundamentals included in the online NACS Advanced Category Management curriculum, this in-person workshop will incorporate industry data and offer collaborative work sessions designed for maximum learning and retention.

Attendees will learn how to develop a holistic brand strategy and identify points of differentiation for their brand. They will discover how to integrate consumer shopping behavior to create winning space and assortment strategies—with an emphasis on how coronavirus has impacted the industry. A deep dive into price elasticity modeling, utilizing some behavioral economic principles, will guide attendees on how to optimize price, promotions and overall profitability.

Completion of the online NACS Certified Convenience Category Manager (CCCM) course prior to this event is strongly encouraged, as an understanding of basic category management principles are assumed during this Advanced program.

Speakers during the program include Liza Salaria, senior principal consultant, Impact 21, and Lucia Romanello Crater, executive vice president, sales and business development, Impact 21. Crater brings over two decades of experience and knowledge of the convenience store industry, and Salaria deep background in merchandising, paired with her knack for strategic thinking, enable her to lead merchandising and marketing strategy.

The program is limited to 60 participants and is open to buyers and suppliers. Pre-registration is required, and the cost is $499 for NACS Show attendees and $599 for NACS Show exhibit staff. Register today to save your spot!