DES MOINES, Iowa & TORONTO—Kum & Go has partnered with Myplanet to modernize its web and mobile platforms and enhance the customer experience, according to a news release. The multiyear agreement includes Myplanet’s Composable.com Mobile Commerce Accelerator.
“Myplanet’s Composable.com solution set them apart from other technology and commerce firms during selection. With Composable, we’ll be able to accelerate our speed to market, improve the quality of our customer experience and quickly integrate other best-in-class commerce technologies to bring the store to our customers—all without sacrificing the ability to build something uniquely Kum & Go,” said Ryan Lindsley, vice president of marketing and digital strategy at Kum & Go.
With Myplanet’s mobile accelerator and modular solutions from Auth0, Contentful, P97, and Paytronix, Kum & Go will remain agile as they scale, says the company.
“The composable architecture will allow us to adapt quickly and deliver innovative customer-centric products more frequently, driving repeat business, improving customer loyalty and identifying key opportunities for growth,” said Matt Anderson, digital product manager at Kum & Go.
New or improved capabilities will include an easier-to-use customer experience and a brand update, an enhanced loyalty program, more ways to pay and greater flexibility and control over the mobile experience and digital platform.
“At Kum & Go, we’re rethinking the whole convenience experience, which includes creating more convenient ways for our customers to connect and engage with the brand,” said Levon Hooks, chief information officer at Kum & Go. “Kum & Go is future-proofing our digital platform through composing best-in-class technologies with the support of Myplanet, a leading digital transformation partner.”
Customers can expect to see the updates on web and mobile platforms later this year.
NACS visited Kum & Go in its 2019 Ideas 2 Go video series. Learn how the company is embracing the ampersand in its name, promising to deliver “and more” to customers throughout the store.