Casey’s Releases Exclusive MTN DEW Flavor

The MTN DEW OVERDRIVE label pays homage to the c-store.

June 14, 2022

Casey's Exclusive MTN DEW OVERDRIVE Flavor

ANKENY, Iowa—Casey’s and MTN DEW have announced the launch of MTN DEW OVERDRIVE, the newest addition to the MTN DEW flavor line-up, exclusively available at Casey’s convenience stores, according to a news release.

The flavor will be available this month in more than 2,400 Casey’s stores. MTN DEW OVERDRIVE is the first MTN DEW exclusive flavor available at Casey’s and will be sold in 20-ounce bottles and available on the fountain.

“We are ecstatic to carry MTN DEW OVERDRIVE at our Casey’s convenience stores across the Heartland,” says Tom Brennan, chief merchandising officer, Casey’s. “As the third largest convenience retailer and fifth largest pizza chain in the U.S., we’re always looking for the most flavorful products to pair with our handmade pizza, and MTN DEW knows a thing or two about flavor. We are looking forward to welcoming DEW Nation and Casey’s fans alike into our stores to taste the delicious combo of MTN DEW OVERDRIVE and Casey’s pizza, and fuel whatever outdoor adventures await this summer.”

To celebrate the release of MTN DEW OVERDRIVE, the latest MTN DEW character, Benny the Bearalope, will be at Casey’s stores all summer long. As part of the partnership, the MTN DEW OVERDRIVE label features a variety of items that pay homage to Casey’s, including a rooster weathervane necklace and barn-shaped buoy highlighting Casey’s founding year.

“We love how much MTN DEW and Casey’s fans crave outdoor adventures, so we created this unique and flavorful MTN DEW drink to fuel those experiences,” said Scott Henzi, commercial senior vice president, PepsiCo Beverages North America, Central Division. “MTN DEW OVERDRIVE has been tried and tested to be the perfect companion for an adventure-filled day on the lake or trails, or any time you want the crisp, refreshing flavor that only DEW and Casey’s can bring you.”

Jazzing up cold dispensed beverage lineups is on trend for convenience retailers. Cold dispensed beverages represented 6.6% of foodservice sales in 2021, and carbonated beverages accounted for 62.7% of cold dispensed beverage sales, NACS State of the Industry data indicate. Find more insights into the category in “Fountain Refresh” in the June issue of NACS Magazine.