WASHINGTON – Mother’s Day spending is expected to total a near-record $23.1 billion this year, according to the annual survey by the National Retail Federation and Prosper Insights & Analytics. A total 86% of Americans will celebrate Mother’s Day and spend an average of $180 per person.

“This year’s Mother’s Day forecast is one of the strongest we’ve ever seen,” said NRF President and CEO Matthew Shay, in a press release. “With spring in full bloom, Americans are looking forward to splurging on their mothers and retailers are prepared to offer a variety of options that will allow consumers to find the perfect gift for the occasion.”

The expected spending would be second only to last year’s $23.6 billion, the highest in the 15-year history of the survey at an average $186 per person.

According to the survey, consumers plan to spend $4.6 billion on jewelry (purchased by 34% of shoppers), $4.4 billion on special outings such as dinner or brunch (55%) and $2.6 billion on flowers (69%). In addition, $2.5 billion will be spent on gift cards (45%) and another $813 million on greeting cards (77%).

“Mother’s Day continues to be a holiday close to the heart of many Americans and this year is no different,” Prosper Insights Executive Vice President of Strategy Phil Rist said. “Those between 35 and 44 years old are planning to spend the most this season, while younger consumers are the most likely to put their online shopping skills to good use to find inspiration for the perfect gift for mom.”