Help Stop Human Trafficking

For many convenience retailers, putting a stop to human trafficking is a serious responsibility. With close ties to the community, stores are positioned to share important messages that employees and customers can use to raise awareness against trafficking and help victims.

“As a convenience store owner, I care about the community and our staff cares about the community. We can spot when something isn’t right, and sometimes that is human trafficking,” said Kent Couch, CEO of the Stop and Go convenience store in Bend, Oregon.

Couch became involved with In Our Backyard, a national nonprofit known for its anti-trafficking work that operates the Convenience Stores Against Trafficking (CSAT) program. “We wanted to make a difference in our community and keep it safe,” he said.

Cheryl Csiky's personal story of survival inspired her to advocate for human trafficking victims who often do not have a voice. She is the executive director of In Our Backyard, which works closely with NACS and convenience retailers to place Freedom Stickers in restroom stalls. The restroom is often the only safe place where a victim is alone and able to call or text for help. CSAT’s “Freedom Stickers” contain the National Human Trafficking Hotline number, 888-373-7888, or text INFO or HELP to BeFree (233733).

The problem isn’t going away—far from it. Generative AI has added another level of complexity, and is being used for grooming or blackmailing children. It’s more important than ever to be part of the solution.

NACS members also access free resources from the U.S. Department of Homeland Security’s Blue Campaign, including the Human Trafficking Awareness Guide for Convenience Retail Employees.