New Mexico Enables Play at the Pump Lottery

Linq3 and the New Mexico Lottery are bringing Play at the Pump technology to convenience retailers.
July 28, 2016

ATLANTA – Continuing its rollout of Play at the Pump technology, Linq3 announced a partnership with the New Mexico lottery that allows convenience stores in the state to offer customers the ability to buy Powerball and Mega Millions tickets directly from the fuel dispenser.

Play at the Pump brings the lottery to consumers who swipe their debit card at the gas pump, allowing them to purchase lottery draw games. Players who provide phone numbers receive Quick Pick lottery numbers and win notifications directly on their mobile phone.

“Each time we secure a new partnership, it’s a victory for the c-store retailer and their customers,” said Daniel Cage, Linq3 president and founder. “From age verification to redeeming low-tier winnings directly back to the consumer’s debit card, retailers automate it all directly from the fuel pump. Playing Powerball or Mega Millions has never been easier.”

“The world is changing and lottery players have told us they want more convenient ways to buy our jackpot games,” said David Barden, New Mexico Lottery CEO. “We look forward to seeing how it works and the benefits it brings players through improved accessibility.”

New Mexico is another step for Linq3 as the company continues its expansion across the United States. Play at the Pump is now integrated in both Gilbarco’s Passport and Verifone’s Commander gas pump POS/forecourt controller systems, with NCR’s RPOS to be an addition by the end of 2016. These three POS/controller systems support 95% of the U.S. gas retail sector.

New Mexico retailers interested in adopting the Play at the Pump solution can contact Michele Ariano at

Retailers such as Murphy USA locations in Minnesota and Missouri already offer Play at the Pump.