SEATTLE – Did your cup of Starbucks blends seem a little pricier this morning? It’s not your imagination – beginning today, Starbucks is increasing the prices on some of its coffee beverages by 5 to 20 cents. This increase comes at a time when other coffee sellers are actually reducing prices as the future prices on unroasted coffee beans have declined.
According to a statement by Starbucks, which raised prices across the board last year, the average ticket price will increase by about 1% beginning today and the company estimates that less than 20% of its customer base will be affected.
Prices are not changing for Starbucks staples such as Frappucinos, food items or grande-sized brewed coffees. However, small- and large-size brewed coffees will each go up by 10 cents in most areas of the country. The increase will bring the price of a large coffee to $2.45 in most U.S. stores.
In their statement, Starbucks explained that the company continually evaluates pricing to "balance the need to run our business profitably while continuing to provide value to our loyal customers and to attract new customers."