Refuel Market is debuting its new and enhanced loyalty program this month, the company announced in a press release.
According to Refuel, the core of the new program is an “automatic approach to fuel savings.” Members who spend $25 in-store will automatically receive 10 cents per gallon in fuel savings at the pump, with no additional steps required. In addition, points earned through in-store purchases will automatically convert into fuel savings—members will earn 20 points for every $1 spent in-store. The retailer also redesigned the rewards catalog to be easier for users to navigate and redeem rewards.
The new program also introduces targeted offers, allowing Refuel to “deliver more relevant promotions to members based on their interests and purchasing behavior,” the company said.
“Personalization was a core focus in designing this program,” said Danielle Davis, loyalty and UX manager. “Our goal was to create experiences that feel relevant to each member, whether through targeted offers, challenges or timely rewards. By meeting members where they are, we can engage them in more meaningful ways and deliver value that feels personal.”
The program will also feature interactive challenges, including visit-based challenges, gallon challenges and other limited-time opportunities. Refuel also stated that throughout the redesign, it kept the most popular loyalty benefits it offered before, including its daily 3 cents per gallon fuel savings.
“This new program represents a significant evolution in how we reward our customers,” said Carissa Cardy, director of marketing. “We focused on eliminating complexity, accelerating value and ensuring that every interaction feels intuitive and rewarding. The result is a loyalty program that works harder for our members and better reflects how they shop and fuel today.”
“We are incredibly proud of the work that went into this program,” said Jon Rier, co-CEO. “This is more than a refresh. It is a strategic investment in our customers and in the future of the Refuel experience.”