Alltown Fresh, a Global Partners brand, launched its new Alltown Fresh Collection, the brand’s first merchandise and apparel line.
The Alltown Fresh Collection features 23 custom-designed and printed pieces, including hoodies and sweatshirts, tees, crewnecks, caps and a lineup of youth tees and baby onesies.
“Fresh isn’t just in our name, it’s at the core of what we offer in our stores every day,” said Joanna Linder, Global Partners vice president of marketing. “The Alltown Fresh Collection is about more than just the logo; it’s a playful, authentic way for guests to show the brand some love and be an even bigger part of the Alltown Fresh community.”
The retailer said that 62% of consumers said they enjoy receiving branded merchandise and are willing to pay for it, underlining how apparel has become a “meaningful way” for fans to express loyalty.
“This launch marks a major milestone for both Alltown Fresh and Global Partners, representing the first official merchandise offering from the brand. Staying true to its community-first values, Alltown Fresh partnered with Screen Printing by Airo, a local Brookline, Massachusetts-based printing business, to produce every order. Working with Screen Printing by Airo ensures every piece is crafted with care, quality and craftsmanship, right here close to home,” the company said.
Read more about Alltown Fresh’s fresh food program in an interview with corporate chef Jason Lord in the January 2026 NACS Magazine article
“‘The Disney World of Quick Serve.’”