This C-Store Found the Winning Recipe

Pepperoni rolls and ‘Roundhill round steak’ help The Corner Market stay a step ahead of the competition.

January 14, 2026

Kim Whittinghill operates The Corner Market, Roundhill, Kentucky’s one-stop shop. Roundhill is “in the middle of nowhere,” she said. The population of the town, which is about 30 minutes from the city of Bowling Green, is around 965.

The store is built to serve locals. “If we don’t have it, you don’t need it,” said Whittinghill. “We have all the PVC pipe, nuts, bolts, nails, you might need. We have oil, antifreeze, dog collars and fencing supplies,” she said.

One of the first things Whittinghill did when she took over day-to-day operations in 2019 was add hoagies to the menu. “We slice the meat fresh as people order it and make sandwiches. Not a lot of places do that anymore. You can’t buy a fresh cold sandwich,” she said, adding, “Our sandwiches are huge. If you come here, you’re going to get your money’s worth.” She added: “Our t-shirts say ‘Home of the World’s Best Sandwich.’”

And the most popular sandwich with customers? The bologna sandwich. “It’s huge,” Whittinghill said.

The popularity of bologna goes beyond the sandwich. “I dare say we sell more bologna than anyone.” The store once had a contest for customers to guess how much bologna would sell that week. The total ended up being 150 pounds. “People call our bologna Roundhill round steak,” she said. “One of our main breakfast items is fried bologna. People come in just for that. It brings people to our store.”

Another popular menu item is pickled eggs—“They fly out of the store. We can’t make them fast enough. People will get two pickled eggs, and then they throw a little hot sauce, salt and pepper on them.”

From April to October, the store sells soft-serve ice cream. “We have a lot of kids come in. Mom and dad bring them. Some people come every day for a cone. Customers are disappointed when we stop selling it,” Whittinghill said.

Continue reading “A Mom-and-Pop Store Finds the Right Recipe” in the January 2026 issue of NACS Magazine.