PepsiCo announced plans to deploy Agentforce—the digital labor platform from Salesforce—for “bringing autonomous AI agents into the flow of work,” according to a press release.

PepsiCo said that through the expanded collaboration with Salesforce, it will leverage AI to “manage key functions, enhancing customer support and operational efficiency, while empowering sales teams to focus on strategic growth and deeper engagement with retailers. PepsiCo is one of the first major food and beverage companies to deploy Agentforce at scale,” the company said.

"AI is reshaping our business in ways that were once unimaginable," said Ramon Laguarta, chairman and CEO of PepsiCo. "This collaboration with Salesforce is another step toward a more connected and adaptive PepsiCo—deploying AI to unlock smarter and faster decision-making, fuel innovation and power sustainable growth."

The company said the collaboration will allow PepsiCo to streamline GTM and B2B processes and elevate customer service through harmonized data and intelligent AI agents.

Additionally, Salesforce said it will enable the company to:

• Unify data from any source to create unified customer profiles through Data Cloud, the data engine built within the Salesforce Platform.
• Gain real-time inventory visibility with PepsiCo field service representatives, empowering stronger in-store execution and optimized product stocking with Consumer Goods Cloud.
• Allow faster and more responsive customer service with humans and AI agents working together with an integration through Service Cloud.
• Utilize comprehensive consumer data, provide deeper insights into behaviors and preferences, and enable more targeted, automated marketing campaigns and promotions with Marketing Cloud.

In May, PepsiCo partnered with Amazon Web Services (AWS) to accelerate its “enterprise-wide digital transformation.”

By leveraging AWS's infrastructure and services, PepsiCo said it aims to drive faster AI innovation, transforming its supply chain and go-to-market strategies and creating deeper, more personalized experiences with consumers.