In honor of February Heart Month, Pilot is “calling on guests to join the fight against heart disease and stroke. Marking its eighth year of supporting lifesaving research and heart health education, Pilot invites its guests to make a difference by donating in store and, as a thank you, fuel their day with a free cup of coffee,” the retailer said in a press release.

“At Pilot, safety goes beyond being road-ready—it’s about protecting what matters most: our team members, guests and communities,” said Adrienne Ingoldt, Pilot’s chief marketing officer and a member of the American Heart Association’s Life is Why Council. “Standing together in the fight against heart disease and stroke—the leading and fifth-leading causes of death in our country—is a meaningful way to bring our purpose to life and show people they matter at every turn.”

From February 1–16, the retailer is inviting guests to visit participating Pilot, Flying J and One9 travel centers to donate and celebrate their commitment to heart health and safety.

Ways to contribute include:

• Paper hearts: “$1, $3 and $5 paper hearts will be available for purchase at participating travel centers with 100 percent of proceeds supporting the American Heart Association’s Life is Why campaign in the United States and the Heart and Stroke Foundation in Canada. Additionally, guests who purchase a paper heart at U.S. locations can enjoy a free any-size hot coffee through Pilot’s myRewards Plus app as a token of appreciation for supporting the cause.”

• Pin pad roundup or donation: “Guests can round up their in-store purchases to the nearest dollar or donate an amount of their choice via the pin pad during checkout. At participating U.S. locations, 100% of donations support the American Heart Association’s Life is Why campaign.”

Pilot said that it also is “providing its team members with essential tools to prioritize their heart health. Team members will have access to free CPR training, blood pressure screenings and valuable heart health resources provided by the American Heart Association. These community resources offer heart health advice, wellness tips and programs to connect individuals with lifesaving tools.”

Earlier this month, Pilot opened its “largest store to date” in Stanton, Tennessee, at 20,000 square feet, the company told NACS in an email.

“Our new store in Stanton, Tennessee, is our largest new store build to date and has been thoughtfully designed with the guest in mind. This store is inspired by Pilot’s new brand standards and will serve as a blueprint for store designs in the future,” said Jim Rose, VP of operations at Pilot.