Refuel Operating Company will be joining the PAR retail platform at the end of this year, the retailer said in a post on LinkedIn.

“We’ve officially begun our journey to the PAR Retail platform, rolling out at the end of this year. From day one, our mission has been to deliver meaningful value to our loyal customers—and that commitment is exactly why we’re making this transition. At every stage, we put our customers first: shaping each decision and integration around you to deliver convenience that’s truly unmatched,” Refuel said in the post.

The retailer said that it will be powered by PAR’s purpose-built technology for convenience and fuel retailers, and its upgraded program will unite loyalty and real-time insights so that every stop feels smarter and more rewarding.

“We’re excited to partner with PAR to build this next-generation program with our community; gathering feedback, refining features and ensuring every enhancement leads to a better guest experience. In doing so, we’re living our core values—convenience, quality, family and growth—and moving toward a future where each interaction delivers more of what matters to you,” the retailer said.

In other recent Refuel news, the retailer recently opened a new location in Pawley’s Island, South Carolina at 9481 Ocean Hwy. “This opening marks another step in our continued growth, and we couldn’t be more excited to serve this awesome community,” the retailer said in a LinkedIn post.

With new tools and platforms emerging, how do you know if your tech stack is helping or hindering your business? At the 2025 NACS Show in Chicago October 14-17, the education session “Evaluating Your Tech Stack in a Multi-Platform World” will feature participants discussing which platforms they’re currently using, how they assess the value of each and the strategies they use to evaluate both existing tools and new vendors.