EG America is offering a plethora of deals and menu items across its store brands to help customers kick off the fall season. The retailer launched a pumpkin spice coffee and a pumpkin spice cappuccino, which are available now.
“Alongside our premium Farmhouse Blend coffee, which our guests enjoy fresh every day, we’ll be adding delicious pumpkin spice flavor shots and a pumpkin spice cappuccino to our coffee line-up this fall,” said Whitney Johnson, EG America’s vice president of loyalty marketing and digital commerce. “In addition to this seasonal favorite, when guests first sign up for our loyalty program, SmartRewards, they’ll receive five free cups of coffee and some other great benefits.”
EG America is also offering a $5 meal deal now through October 22. The deal includes one breakfast sandwich; and the choice of: Monster Java, Monster, Minute Maid Juice, Bodyarmor or Bodyarmor Flash I.V.
“Our new $5 meal deal offers guests a premium breakfast sandwich and a refreshing drink for a price you can’t beat,” said Brian Ferguson, EG America’s chief marketing officer.
Casey’s announced its fall menu lineup on LinkedIn, which includes the return of “the fan-favorite” Ultimate Waffle Breakfast Sandwich; the limited-time jalapeño popper pizza, which is a “gooey, smoky and subtly spicy combo—featuring Mike's Hot Honey”; and the pumpkin crunch donut, a donut topped with sweet vanilla icing and crunchy cinnamon cookie crumbles, which “makes its return just in time for spooky season.”
Toot’n Totum recently launched its pumpkin spice coffee. The Texas-based retailer wrote on LinkedIn: “We don't care that it's still hot outside. It’s pumpkin spice season!”
Recent data from Placer.ai found that pumpkin spice coffee flavors are driving foot traffic—this year on the Thursday when Starbucks’s pumpkin spice menu dropped, foot traffic to Starbucks surged 24.1% from the coffee giant’s daily average for the previous eight Thursdays, according to Placer.ai.