Nouria Signs Agreement to Acquire Enmarket

The acquisition consists of 132 Enmarket stores and nearly 26 Enmarket car washes.

October 31, 2024

Nouria has signed a definitive agreement to acquire Enmarket from its parent company, Colonial Group.

According to a press release from Nouria, the acquisition “marks a significant milestone in Nouria's strategic expansion, positioning the company to serve new markets while continuing to provide an award-winning customer experience.”

Colonial Group is a Savannah, Georgia-based company with roots in the energy and logistics sectors. Enmarket, its retail convenience store subsidiary, has locations in Georgia, South Carolina, and North Carolina.

“We are thrilled to welcome Enmarket into the Nouria family,” said Tony El-Nemr, founder and CEO of Nouria. “This acquisition reflects our shared dedication to enhancing customer experiences and allows us to bring our award-winning service to new communities in the Southeast. We are confident this will be a seamless integration that benefits both our new customers and the Enmarket team.”

Nouria said that the acquisition of over 132 Enmarket convenience stores and nearly 26 Enmarket car washes will extend its reach into the Southeast, strengthening its retail presence and expanding its footprint beyond its current base in the Northeast.

“Enmarket has been a part of the Colonial Group family for over 60 years. I am extremely proud of what that team has accomplished, especially in the last 10 years that I’ve been directly involved. The retail convenience industry is more dynamic than ever, and I have every confidence the Enmarket team will reach new heights given the laser focus Tony and the Nouria team bring on growth and being the best in class in their industry,” said Christian Demere, president and CEO of Colonial Group. “This transaction represents a positive step forward for both organizations, allowing each to focus on its strengths while ensuring Enmarket continues to thrive under Nouria's leadership.”

Nouria said that it is “committed to ensuring a smooth transition for both Enmarket employees and customers. All existing Enmarket stores will remain operational, and Nouria plans to build on Enmarket’s strong foundation by leveraging its own resources, technology, and expertise to elevate the overall customer experience. As a recognized industry leader, Nouria will integrate best practices to uphold and enhance the high standards of service that both companies are known for.”

Nouria said the transaction is subject to customary regulatory approvals and closing conditions.

Headquartered in Massachusetts, Nouria owns and operates over 165 c-store locations and 60 car washes, and also supplies branded and unbranded fuels to locations throughout the Northeast.

Nouria was featured in a 2024 NACS Ideas 2 Go video. Click here to watch. 

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