Retailers Gear Up for National Cookie Day

Rewards members at multiple retailers can enjoy cookie deals in honor of the celebration.

November 26, 2024

National Cookie Day is December 4, and Maverik and Kum & Go (K&G) are celebrating by offering their rewards members a special deal on fresh-baked cookies.

“Maverik’s Adventure Club and K&G’s &Rewards members will enjoy 50% off (limit one per transaction). These deals will be offered across their combined footprint of more than 840 Maverik and K&G locations in 20 states from the Midwest to the West Coast. Upgraded Nitro cardholders can celebrate the day by redeeming one free cookie at Maverik locations only,” Maverik said in a statement.

Maverik’s deal includes its seasonal oatmeal cream pie stuffed cookie, “a hearty, fresh-baked oatmeal cookie filled with fondant cream.”

Circle K is also joining the celebration with a nationwide giveaway. “Customers can grab a free fresh cookie through the Circle K Circle app and make your day a little sweeter,” Circle K said in an email.

QSR Jimmy John’s is celebrating “the sweetest time of the year with a new limited-edition holiday treat, the chocolate peppermint cookie made with Oreo, available nationwide starting November 25. Launching just in time for Giving Tuesday on December 3 and National Cookie Day on December 4, a portion of the cookie’s sales will go towards Boys & Girls Clubs of America,” the QSR said in a press release.

The chocolate peppermint cookie made with Oreo is a limited-edition cookie featuring “a rich and buttery dark chocolate base, studded with festive candy cane bits and loaded with Oreo cookie pieces. The new dessert is the ideal companion to any sandwich, or a standalone holiday indulgence.”

Learn more about how c-stores are tying food and drink deals to microcelebrations—and how it’s working— in the July 2023 NACS Magazine feature “Get In on the National Day Craze.”

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