Ferrero Debuts New Products

Tic Tac Chewy will be a sweeter, more candy-like spin on Tic Tac.

May 20, 2024

Ferrero North America, part of the global sweet-packaged food company the Ferrero Group, revealed the company's first sugar candy Tic Tac Chewy at the 2024 Sweets & Snacks Expo last week. The introduction of Tic Tac Chewy is Ferrero's first innovation exclusive to the U.S. market.

"We're thrilled for candy fans to experience how fun and unique Tic Tac Chewy is," said Dan Cutchin, vice president of marketing at Ferrero USA. "It starts with a crunchy exterior and transforms with a mouthwatering, chewy inside, bursting with intense fruit flavor."

Tic Tac currently boasts nearly 15 million consumers, according to Ferrero, and the introduction of Tic Tac Chewy marks Tic Tac’s and Ferrero's first entrance into the sugar candy category. Tic Tac Chewy will be available in two varieties, Fruit Adventure and Sour Adventure, each offering a mix of five fruit flavors: Cherry, Apple, Orange, Lemon, and Grape. Tic Tac Chewy will be available starting this September at a selection of retailers, including Walmart, Amazon, and Kroger, and will expand nationally in early 2025.

"Ferrero has supercharged investment in our North American presence in recent years, with expanded manufacturing and R&D capabilities, additional world-class talent, and more product innovation," said Jim Klein, chief customer officer, Ferrero USA.

Other new products featured by Ferrero include:

  • Buncha CRUNCH Share Pack: Bunches of crunchy milk chocolate in a 2.8 oz share pack. Available later this year.
  • Ferrero Rocher Dark Chocolate & Crunchy Salted Caramel Tablets: Smooth chocolate, crunchy hazelnut pieces, and creamy filling combine in a sophisticated indulgence. Available in stores starting September.
  • Keebler Limited-Edition Despicable Me 4 Rocky Road Fudge Stripes Cookies: A fun, limited edition take on Keebler's fan-favorite Fudge Stripes cookies, with a chocolate and almond-flavored shortbread cookie topped with a marshmallow-flavored fudge drizzle for a rocky road taste. Available now.
  • Kinder Joy Limited Edition Despicable Me 4 Eggs: A limited-edition lineup of eight toys representing the beloved movie characters Gru, Lucy, and the Minions Stuart, Phil, Dave, Kevin, Jerry, and Carl. Available now.
  • Kinder Chocolate Lay Down Bag: This pack of twenty individually wrapped, regular-size chocolate bars is great for sharing the delicious, creamy taste of Kinder. Available in stores starting September.
  • Raisinets Share Pack: California raisins covered in milk chocolate in a 2.8 oz share pack. Available later this year.

Hershey and Mars also debuted new products last week.