7-Eleven Announces Hot Dog Sparkling Water?

The company partnered with Miracle Seltzer to create a 7-Select lineup of sparkling water.

March 28, 2024

7-Eleven Inc. announced a collection of new 7-Select sparkling waters in a variety of “bold and cutting-edge flavors,” the company said in a release. The retailer teamed up with art-inspired beverage brand Miracle Seltzer to create a lineup of sparkling waters with flavors including: Lemon lime, green apple and sweet orange.

The company also announced a specialty flavor, inspired by one of 7-Eleven’s “most beloved snacks,” the Big Bite Hot Dog. More details on this unique flavor are set to be released on April 1, otherwise known as April Fool’s Day.

According to the press release, the “Big Bite Hot Dog Sparkling Water combines the experience of 7-Eleven’s iconic Big Bite Hot Dog into one refreshing beverage—ketchup and mustard included. Gone are the days of alternating bites of a hot dog with sips of a beverage, now those on the go can swap the bun for bubbles.”

In the meantime, the rest of the 7-Select and Miracle Seltzer lineup is available at select 7-Eleven stores now.

“While crafting flavors like lemon lime and sweet orange came more easily, our journey took an unexpected turn with the creation of Big Bite Hot Dog Sparkling Water—a daring flavor that pushes the boundaries of flavor innovation,” said Marissa Jarratt, 7-Eleven Inc. executive vice president, chief marketing and sustainability officer. "7-Eleven is constantly in pursuit of innovative, unique experiences for our customers, and the 7-Select x Miracle Seltzer lineup is sure to delight even the most adventurous of palates. We’re excited for customers to embark on this flavor adventure and experience their favorite snack in a whole new form."

“Through our collaboration with 7-Eleven, Miracle Seltzer continues to shake up the beverage industry with new, innovative flavors,” said Jason Wright, co-founder and creative director at Miracle Seltzer. “By infusing elements of design, fashion and art into each and every sip, we bring consumers along on a journey through flavor and creativity.”

"7-Select products are known and loved by our customers as high quality, innovative products at a great value,” shared Nikki Boyers, vice president of private brands at 7-Eleven. “The 7-Select sparkling waters are the latest example of this and we can’t wait to hear what our customers think of these fun, colorful flavors.”

Earlier this month, 7-Eleven Inc. introduced new menu items at select 7-Eleven, Speedway and Stripes stores including the cheesy three-meat breakfast burrito and the 7-Select meat and cheese deli stacks.