Rich Products Adds New f’real LTO Flavor and Pinsa Pizza Crust

The crust is made with ‘a unique dough fermentation process.’

March 12, 2024

Rich Products has launched the f’real by Rich’s cinnamon churro milkshake, available for a limited time. f’real shakes and smoothies are a blend-it-yourself milkshake available in over 24,000 locations worldwide, the company said.

“Brimming with sweet cinnamon flavor, the f’real cinnamon churro milkshake is an ideal treat to welcome spring and celebrate National Churro Day on June 6,” said Elizabeth Sommer, customer marketing manager, Rich Products.

Rich Products also announced it is expanding its portfolio of pizza doughs and crusts with an authentic, Italian-style lineup of pizza products. The company will offer a sneak peak of the new portfolio at the 2024 International Pizza Expo taking place on March 19-21 in Las Vegas.

"At Rich's, we're always looking at how we can elevate our pizza offerings, bringing products to market that we know consumers are looking for while making sure these products are easy for operators to execute at a store level," said Donna Reeves-Collins, senior vice president, pizza and flatbread category, Rich Products. "Last year, our team traveled to Italy to gather inspiration and expertise that would enhance our portfolio with more authentically Italian products. ... We're excited today to introduce several new authentically Italian products that will help pizza operators expand their menus and drive excitement for consumers."

According to the press release, “Rich's new Authentically Italian pizza portfolio features a variety of distinct products, all with roots tied to Italy. At the center of the portfolio is Rich's Italian pinsa. A Roman-style pizza crust with a unique dough fermentation process, pinsa has seen a surge across Europe over the past couple years but is just beginning to gain traction here in North America. Hand-stretched and made with authentic regional ingredients imported from Italy, Rich's new pinsa features an irresistible aroma paired with a unique crust that is crispy on the outside and soft on the inside.”

Last year, Rich’s added gluten-free pizza crust to its pizza portfolio. Read more about Rich’s foodservice offerings in the March Issue of NACS Magazine.