Arko Corp. announced that the company has launched a $4.99 whole pizza in stores across the organization’s family of community brands.
The pizza is offered at $4.99 to enrolled loyalty program members and is also available for the non-loyalty price of $7.99. Frozen pies are available to take-and-bake and will be available hot, to-go in select stores on February 7.
In development for over a year, the pizza is available in both cheese and pepperoni and features a self-rising crust and Wisconsin cheese, the company said.
“Having a value pizza offering is table stakes for convenience store operators, and we have raised the ante with the exceptional quality resulting from a thorough research and development process executed in concert with a premier pizza innovation team,” said Arie Kotler, chairman, president and chief executive officer of Arko. “We strongly believe this pie will resonate with consumers who are seeking a delicious, crispy and cheesy whole pizza, at an inflation-busting $4.99. The relevancy, quality and value of this pizza marks a new milestone as we continue our food journey.”
The company stated that relevant and delicious food offerings are a key strategic point for Arko, and supporting a scalable pizza offering across the company’s footprint is due to Arko’s early focus on frozen grab-and-go, as well as a continued emphasis on growing hot food capabilities.
Arko developed the pizza in partnership with Alive and Kickin’ Crust.
Arko wholly owns GPM Investments. “We’re proud to partner with GPM in developing this pizza with Wisconsin cheese and a bready crust so their customers can enjoy a substantial, hot pie right from the store or take-and-bake from the freezer. Either way, it’s an outstanding meal at a great price, which delivers just the right amount of pizza perfection,” said Shawna Link, foodservice sales manager with Alive and Kickin’ Crust.
Pepsi is the official beverage partner of the pizza.
“PepsiCo Beverages North America is proud to join forces with GPM as the official beverage partner for this initiative,” said Noel Rodriguez, PBNA retail vice president, south division. “This partnership allows us to contribute to an already fantastic meal deal, with our range of beverage brands. We are committed to working alongside GPM to provide customers with a delicious meal and dining experience.”