Choice Market Names Exclusive Technology Partner

Choice Market looks to scale the company’s automated Mini-Mart format.

January 18, 2024

Choice Market is launching an exclusive partnership with Adroit Worldwide Media (AWM) as its preferred provider of frictionless technology.

According to a company press release, the strategic partnership with AWM will allow Choice to “rapidly scale” its automated Mini-Mart format across multifamily developments, campuses, festivals, EV charging destinations, and hospitality properties nationwide.

"We selected AWM as our preferred frictionless checkout and tech development partner because they share our vision for the future of retail and can support our rapid pace of innovation,” said Mike Fogarty, CEO and founder of Choice Market. “AWM's expertise in computer vision and artificial intelligence, coupled with their commitment to deliver real-time data and actionable insights, made them the ideal partner. This partnership will accelerate Choice's plans to roll out a new digital experience with disruptive features and functionality.”

"We are thrilled to embark on this groundbreaking journey with Choice Market as their chosen frictionless technology provider,” AWM's CEO, Kevin Howard, said. “AWM's commitment to innovation aligns seamlessly with Choice Market's vision for the future of shopping. Together, we aim to revolutionize the retail landscape by providing customers with unparalleled convenience and a seamless, technology-driven shopping experience."

The two companies presented a Quick Drop Unit at this year's National Retail Federation (NRF) show, meant to demonstrate “transformative technologies and frictionless solutions that will redefine the retail experience.”

In October 2022, Choice Market launched its first fully cashier-less Mini-Mart at the University of Colorado Anschutz Medical Campus.

NACS featured a Choice Market store in downtown Denver that's located in a 350-unit apartment complex for an Ideas 2 Go segment in 2019.